Reaching and winning new customers is just one part of a business’ relationship with its customers. Special attention must also be given to creating loyal, repeat business. For the small business owner, the secret in boosting repeat business is new technology.
A recent survey from Microsoft, Customer Expectations are Evolving: How Technology Helps SMB’s Meet Customer Demands, details three key facts small business owners should know:
- 50 percent of consumers prefer interacting with businesses digitally versus in person
- 49 percent prefer to sign contracts or other documents digitally
- 57 percent say it’s important that a business remembers them and their preferences
To best serve your customer needs, you want to make sure your customer service evolves alongside technological innovations. Strategically utilizing technology does not have to be an overwhelming undertaking. It could simply involve making a few changes. Accommodating your customers is they key to winning repeat customers. For example, consider the following technologies:
In a recent study by Pew Research, Online Shopping and E-Commerce, it was discovered that 50 percent of adults under 50 “routinely check reviews” before they made a purchase. There are two main reasons why providing a platform on your website for customers to leave their reviews is so important. First, when customers are happy with their experience and leave positive reviews, it helps you secure additional business in the future. Second, an online review reaches much further than word-of-mouth – it can be seen by anyone, anywhere, anytime.
Cybercrimescontinue to be a huge threat for businesses of all sizes. For your business to operate safely and protect its customers, it is vital that you take steps to strengthen cybersecurity. Making cybersecurity a priority is also key to creating repeat customers. A Microsoft survey reported that half of respondents said, “they would be unlikely to do business again with a company that had been a victim of a data breach.”
High Risk Merchant Accounts
High risk providers have made it possible for businesses of all sizes, types and industries to secure the technology they need when it comes to secure payment processing, payment gateway options and chargeback protection and prevention programs. Just make sure you find a provider that is comfortable working with your industry, and whose services match your needs and situation. Your customers will appreciate the security and options these services provide and encourage them to shop with you again in the future.
Author Bio:Electronic payments expert, Blair Thomas, co-founded eMerchantBroker. His passions include producing music, and traveling to far off exotic places. eMerchantBroker is America’s No. 1 high risk merchant accounts company, serving both traditional and high-risk merchants.