Reaching and winning new customers is just one part of a business’ relationship with its customers. Special attention must also be given to creating loyal, repeat business. For the small business owner, the secret in boosting repeat business is new technology.
A recent survey from Microsoft, Customer Expectations are Evolving: How Technology Helps SMB’s Meet Customer Demands, details three key facts small business owners should know:
- 50 percent of consumers prefer interacting with businesses digitally versus in person
- 49 percent prefer to sign contracts or other documents digitally
- 57 percent say it’s important that a business remembers them and their preferences
To best serve your customer needs, you want to make sure your customer service evolves alongside technological innovations. Strategically utilizing technology does not have to be an overwhelming undertaking. It could simply involve making a few changes. Accommodating your customers is they key to winning repeat customers. … Read the rest